Privacy Policy

Privacy Policy

Last Updated: June 17, 2026

This Privacy Policy outlines how Purn (referred to as "the Site", "we", "us", or "our"), operated under the corporate identity ALFRESCO COFFEE RETAIL GROUP PTY LTD, collects, protects, processes, and utilizes your personal data when you visit or execute purchases on www.purn.shop.

1. Data Types We Collect

To successfully fulfill your lifestyle decor orders and maximize technical web display speeds, we gather specific data points during your journey:

  • Device Information: Includes web browser versions, automated IP tracking nodes, local time zone configurations, cookie installations, and behavioral metrics regarding how you navigate specific landing nodes.
  • Order-Specific Data: Includes consumer first and last name, clear Singapore delivery address coordinates, secure billing address records, payment transaction hashes, user email addresses (such as contact matching info@purn.shop), and outbound mobile contact numbers provided during checkout for delivery coordination.

2. Comprehensive Processing Legalities

We deploy your shared configurations solely to achieve operational fulfillment, which includes processing credit clearances, booking international shipping space, distributing formal receipts/tracking updates, and coordinating directly with you to provide ongoing customer support.

3. Data Sharing with Compliant Third-Parties

We never sell, rent, or trade your personal data profiles to third-party ad brokers or data marketers. We only share essential configurations with audited, regulatory-compliant third-party service providers who assist us in performing core business logic:

  • Shopify Inc.: Our foundational e-commerce platform engine infrastructure.
  • Logistics Partners & Couriers: Securely sharing delivery addresses and local contact phone numbers to guarantee successful final-mile delivery to your designated Singapore locations.

4. International Consumer Data Rights (PDPA Compliance)

Our operational standards are strictly structured to align with global security frameworks, including the Singapore Personal Data Protection Act (PDPA). You retain full legal authorization to request access to your historical personal data profiles stored within our database, apply formal corrections, or demand immediate purge/deletion of your details by messaging our data compliance officer at info@purn.shop.

5. Persistent Cookies & Tracking Controls

Our site deploys localized data snippets (Cookies) to enhance your user journey, remember your cart preferences, and streamline checkout security. You hold the absolute ability to modify your individual browser settings to refuse cookie components, though this may restrict advanced interactive functions across the checkout funnel.

6. Data Protection Officer (DPO) Contact

For any inquiries regarding this policy, data audits, or to exercise your privacy rights, please reach out to our corporate intake channel via info@purn.shop or via our designated customer support routing at +61 (480) 803 767.